Half step-by-step guide and half personal anecdote, Bregman has boiled down almost 20 years consulting with corporate America to present how to most readily effect change. He has found that “resistance is a by-product of the way we try to change people,” and in his book aims to simplify the mind-set, strategies, and tactics that will encourage people to adjust their outlooks. Bregman is CEO of Bregman Partners Inc., a global leadership development and change management firm based in New York City.